The psychology of advertising

Behavioural Science should provide creatives with a “better language” to speak to clients. A language based in science to sell ideas.

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How to make your advertising portfolio in 5 steps.

¬†1. Get an overview: The best way to start is to get an overview of your work. Print out all the work you have made and think is good (thumbnails are fine). Don’t worry what media, just put it all out there. Notice¬†what is missing from your collection. Estimate how much work still needs to…